Few things kickoff an Instagram furore as effectively as a new ABH palette launch, so yesterday, when the news broke of the new Anastasia Beverley Hills x Alyssa Edwards Palette collaboration, within minutes it was inescapably everywhere! Alyssa Edwards is an American Drag Performer, who’s most noted for her appearance on RuPaul’s Drag Race. As everyone knows, Drag Queens are the true queens of eye make-up, so evidently this collaboration is going to be a winner – just look at all those beautiful colours! The hot pink palette contains 14 shades, with 11 mattes and three metallics.
The Anastasia Beverley Hills x Alyssa Edwards Palette will be lb46 and launches on the 7th June 2021 at Selfridges, alongside the new ABH Eye Primer which will be lb24.